The marketing problem for investment managers is that the consultants and database managers do not use a standardized questionnaire to collect information. Each database, publication or other source that is compiled creates more work for money managers who wish to promote their services. Due to the labor and costs involved in fulfilling these requests, many opportunities are lost each year by managers who fail to provide consultants and other data aggregators with timely and accurate information. Today, we
know of hundreds of investment consulting firms and over
40 databases that these firms use to help sort out
which managers are right for which investors.